✨ Free Tool — Copy & Customize

Testimonial Request Template Generator
Industry-Specific Templates

Stop staring at a blank email. Get a customized testimonial request template for your industry in seconds.

Select Your Industry

💻

SaaS / Software

Customize the [bracketed] fields before sending

Quick question about [Product Name]

Hi [Customer Name],

I hope you're enjoying [Product Name]! It's been [time period] since you started using it.

I'm building up our collection of customer stories and would love to feature your experience.

Would you mind sharing:

• What problem were you trying to solve when you signed up?
• How has [Product Name] helped your workflow/business?
• What specific results have you seen?
• Would you recommend us to other [industry] professionals?

No pressure — just reply to this email with your thoughts. Takes 2 minutes max.

If you're open to it, I may feature your testimonial on our website (with your permission, of course).

Thanks for being an awesome customer!

[Your Name]
[Company Name]

💡 Customization Tips

  • • Replace all [bracketed] placeholders with actual names/details
  • • Personalize based on your specific customer relationship
  • • Add a direct link if you have a testimonial form
  • • Send within 24-48 hours of service delivery for best results

How to Get More Responses

⏰ Timing Is Everything

Ask when the experience is fresh and excitement is high:

  • • E-commerce: 1-2 weeks after delivery
  • • Services: 24-48 hours after completion
  • • SaaS: After they've achieved their first "win"
  • • Coaching: Right after a milestone or breakthrough

🎯 Be Specific

Generic requests get generic (or no) responses:

  • ✗ "How was everything?"
  • ✓ "What specific result did you see?"
  • ✗ "Would you recommend us?"
  • ✓ "What would you tell someone in your exact situation?"

🔗 Make It Easy

Every extra step kills your response rate:

  • • Include a direct link to your testimonial form
  • • Allow them to just reply to the email
  • • Pre-fill their name and email if possible
  • • Mobile-optimize everything (60%+ will be on mobile)

📧 Follow Up

Most people aren't ignoring you, they're just busy:

  • • Wait 3-5 days before following up
  • • Keep it light and friendly (not pushy)
  • • Response rates double with one gentle reminder
  • • After 2 attempts, move on gracefully

⚠️ Common Mistakes to Avoid

  • × Asking too early (before they've used the product)
  • × Being vague about what you want
  • × Making it complicated (20-question forms)
  • × Sounding desperate or pushy
  • × Forgetting to say thank you
  • × Not following up at all

What Good Testimonials Look Like

These templates help you collect detailed, specific testimonials that actually convert visitors into customers.

❌

Bad Testimonial

"Great service! Highly recommend."

Too vague. Doesn't tell the story or show results.

✅

Good Testimonial

"We were losing 60% of our trial users. After adding TestiGather's testimonial widgets to our onboarding, trial-to-paid conversion jumped from 12% to 19% in 6 weeks. The video testimonials on the pricing page are pure gold."

Specific problem, clear results, and implementation details.

🎯 What Makes a Great Testimonial?

  • ✓ Specific before/after results
  • ✓ Mentions the problem they had
  • ✓ Includes numbers/metrics when possible
  • ✓ Sounds authentic and human
  • ✓ Name, title, and company included
  • ✓ Photo or logo adds credibility

Related Resources

📧 20 Review Request Templates

More copy-paste templates for different situations and channels.

💬 How to Ask for Testimonials (Complete Guide)

Psychology, timing, and strategies that actually work.

📊 Social Proof ROI Calculator

Calculate how much revenue testimonials could add to your business.

🎨 Testimonial Wall Examples

See how to beautifully display the testimonials you collect.

Automate Your Testimonial Requests

Stop copy-pasting. TestiGather sends requests automatically, follows up, and collects responses for you.

Start for Free — $49 Lifetime →

Unlimited requests • Auto-reminders • Beautiful widgets • All industries