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Subject: Quick question about [Project Name]
Hi [Name], I hope you're loving the [deliverable] we just wrapped up! I'm building up my portfolio/testimonials, and your feedback would mean a lot. Would you mind sharing: • What problem were you trying to solve when you hired me? • What's been the biggest benefit since we finished? • Would you recommend me to others in your situation? No pressure — just reply to this email with your thoughts. I'll handle the rest. Thanks again for trusting me with this project! [Your Name]
Subject: How's your [Product Name]?
Hey [Name]! You've had your [product] for [time period] now. How's it working out? If you're happy with it, I'd love to hear what you think! Your review helps other customers make confident decisions. Leave a review here: [Review Link] Takes 60 seconds. And if there's anything wrong, just reply — I'll make it right. Thanks for being an awesome customer! [Your Name] [Company]
Subject: You're all set up! Quick favor?
Hi [Name], Congrats on getting [Product] set up! 🎉 Now that you've had a chance to explore, I'd love your quick feedback: 1. What made you choose [Product]? 2. What feature has been most helpful so far? 3. Anything we could improve? Reply to this email or [leave a review here]. Your feedback helps us build something you'll love even more. [Your Name] [Product] Team
Subject: Still hoping to hear from you!
Hi [Name], I sent a note last week asking for feedback on [project/product]. No worries if you're busy! But if you have 2 minutes, your testimonial would really help me [get more clients/help others decide/build credibility]. Here's what I'm looking for: • What result did you get? • What would you tell someone considering [product/service]? Just hit reply — I'll take it from there. Thanks! [Your Name]
Subject: Would you record a quick video?
Hey [Name], You've been crushing it with [product/result], and I'd love to share your story. Would you be open to recording a 60-second video testimonial? Here's what to cover: 1. What problem were you facing? 2. Why did you choose us? 3. What results have you seen? Use your phone, no fancy setup needed. Send it to this email or [upload link]. If that's not your thing, a written testimonial works too! Thanks for considering it! [Your Name]
Subject: (via LinkedIn message)
Hi [Name], Working with you on [project] was awesome! I'd love to stay connected and build our network. If you have a moment, would you mind writing a quick LinkedIn recommendation? It really helps when I'm talking to new clients. Happy to return the favor anytime! Thanks, [Your Name]
Subject: Thanks for visiting [Business Name]!
Hi [Name], it's [Your Name] from [Business]. Thanks for coming in! If you had a great experience, would you mind leaving us a Google review? 👉 [Google Review Link] It takes 30 seconds and helps locals find us. Really appreciate it! Reply STOP to opt out.
Subject: Feature you as a success story?
Hi [Name], You've seen amazing results with [product/service] — [specific result]. I'd love to feature you in a case study to show others what's possible. Here's what's in it for you: • Free promotion to our audience • Backlink to your site • Professional write-up of your success Interested? I'll send over some questions, we'll have a quick call, and I'll handle the writing. Let me know! [Your Name]
Subject: Get [incentive] for your honest review
Hi [Name], We'd love to hear what you think about [product]! Leave an honest review and get [10% off your next order / $10 credit / free shipping]: 👉 [Review Link] Your feedback helps us improve and helps other customers make better decisions. Thanks for being awesome! [Your Name] [Company]
Subject: How was the [Workshop Name]?
Hey [Name], Thanks for joining [Workshop/Webinar]! I hope you got some great insights. If you found it valuable, would you mind sharing a quick testimonial? Specifically: • What was your biggest takeaway? • Would you recommend it to others? Just reply to this email with your thoughts. I may feature it on the website (with your permission). Thanks! [Your Name]
Subject: Quick question as we wrap up
Hi [Name], It's been incredible working together on [project]. The results speak for themselves: [specific outcome]. As we close out, would you be willing to provide a testimonial? I'd love to share your story with future clients who are in the same position you were. Here's what I'm looking for: • Where were you before we started? • What changed after working together? • What would you tell someone considering hiring me? No rush — whenever you have 5 minutes. And if you'd prefer a call to make it easier, I'm happy to record it. Thanks for being an amazing partner on this! [Your Name]
Subject: [Time Period] Check-In + Favor
Hi [Name], It's been [3 months / 6 months] since we started working together, and I wanted to check in. How are things going? Are you seeing the results we discussed? If you're happy with our work, I'd love a quick testimonial to show potential clients what's possible. Specifically: • What were you struggling with before? • What's improved since we started? • What would you tell other [industry] businesses? Thanks for being a great client! [Your Name] [Agency]
Subject: You finished! What's next?
Hey [Name], Congrats on completing [Course Name]! 🎉 I'd love to hear about your experience: • What was the most valuable lesson? • What results have you seen so far? • Who would you recommend this course to? Your feedback helps future students know what to expect. Plus, I may feature standout testimonials on the sales page (with permission). Reply with your thoughts or [submit here]. Proud of you! [Your Name]
Subject: Still loving [Product]?
Hi [Name], You've been with [Product] for [time period] now. That's awesome! As a longtime customer, your opinion really matters. Would you mind sharing: • Why do you keep using [Product]? • What would you tell someone on the fence? Leave a quick review: [Link] Thanks for sticking with us! [Your Name] [Product] Team
Subject: Know anyone who needs [service]?
Hi [Name], I'm so glad we got to work together on [project]! If you know anyone else who could use [service], I'd love an introduction. And if you wouldn't mind, a quick testimonial would be super helpful: • What was your experience like? • What results did you get? • Would you recommend me? Thanks for being awesome! [Your Name]
Subject: Loving [App]? Leave a review!
Hi [Name], You've been using [App] for [time period]. If it's been helpful, would you leave a review? 👉 [App Store / Product Hunt Link] Reviews help us reach more people who need [solution]. Takes 30 seconds. Thanks for your support! [Your Name] [Product] Team
Subject: Annual check-in + testimonial request
Hi [Name], Hard to believe it's been [1 year / 2 years] since we started working together. I'd love to get your feedback on our partnership: • How has [product/service] impacted your business? • What value have you seen over the past year? • Would you recommend us to peers in [industry]? If you're willing to provide a testimonial, I'll draft something based on your response and send it for approval. Thanks for being a valued partner! [Your Name] [Company]
Subject: You hit [milestone]! 🎉
Hey [Name], Congrats on [specific milestone]! That's huge. I'd love to celebrate your win by sharing your story (with permission). Would you be open to a testimonial? Here's what I'm thinking: • Where were you when we started? • What's different now? • What would you tell someone considering coaching? This could inspire someone who's exactly where you were [time period] ago. Let me know! [Your Name]
Subject: How was [Event Name]?
Hi [Name], Thanks for attending [Event]! I hope you got a ton of value. If you enjoyed it, would you mind leaving a quick testimonial? • What was your favorite part? • What did you learn? • Would you recommend it to others? Reply to this email or [submit here]. See you next year! [Your Name]
Subject: Thanks for the 10! One more favor?
Hi [Name], Thanks for rating us a 10/10! That made our day. Since you're clearly a fan, would you mind leaving a public review? It helps others discover [Product]. 👉 [Review Link] Seriously appreciate your support! [Your Name] [Product] Team
Ask within 24-48 hours of delivery. Strike while the experience is fresh and excitement is high.
Generic "how was it?" gets generic answers. Ask about specific outcomes and results.
Include a direct link. Every extra step kills your response rate by 50%.
People are busy. A friendly reminder 3-5 days later doubles your response rate.
Deep dive into what makes a testimonial request email effective.
Complete guide to collecting social proof that converts.
Generate custom testimonial request emails for your business.
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