✂️ Free Templates — Copy & Paste Ready

20 Review Request Templates
That Actually Work

Stop staring at a blank email. Copy these proven templates and start collecting testimonials today.

Post-Project Email (Service Business)

Email

Subject: Quick question about [Project Name]

Hi [Name],

I hope you're loving the [deliverable] we just wrapped up!

I'm building up my portfolio/testimonials, and your feedback would mean a lot. Would you mind sharing:

• What problem were you trying to solve when you hired me?
• What's been the biggest benefit since we finished?
• Would you recommend me to others in your situation?

No pressure — just reply to this email with your thoughts. I'll handle the rest.

Thanks again for trusting me with this project!

[Your Name]

E-commerce Post-Purchase (Product)

Email

Subject: How's your [Product Name]?

Hey [Name]!

You've had your [product] for [time period] now. How's it working out?

If you're happy with it, I'd love to hear what you think! Your review helps other customers make confident decisions.

Leave a review here: [Review Link]

Takes 60 seconds. And if there's anything wrong, just reply — I'll make it right.

Thanks for being an awesome customer!

[Your Name]
[Company]

SaaS Post-Onboarding

Email

Subject: You're all set up! Quick favor?

Hi [Name],

Congrats on getting [Product] set up! 🎉

Now that you've had a chance to explore, I'd love your quick feedback:

1. What made you choose [Product]?
2. What feature has been most helpful so far?
3. Anything we could improve?

Reply to this email or [leave a review here].

Your feedback helps us build something you'll love even more.

[Your Name]
[Product] Team

Gentle Reminder Follow-Up

Email

Subject: Still hoping to hear from you!

Hi [Name],

I sent a note last week asking for feedback on [project/product].

No worries if you're busy! But if you have 2 minutes, your testimonial would really help me [get more clients/help others decide/build credibility].

Here's what I'm looking for:
• What result did you get?
• What would you tell someone considering [product/service]?

Just hit reply — I'll take it from there.

Thanks!
[Your Name]

Video Testimonial Request

Email

Subject: Would you record a quick video?

Hey [Name],

You've been crushing it with [product/result], and I'd love to share your story.

Would you be open to recording a 60-second video testimonial? Here's what to cover:

1. What problem were you facing?
2. Why did you choose us?
3. What results have you seen?

Use your phone, no fancy setup needed. Send it to this email or [upload link].

If that's not your thing, a written testimonial works too!

Thanks for considering it!
[Your Name]

LinkedIn Recommendation Request

LinkedIn

Subject: (via LinkedIn message)

Hi [Name],

Working with you on [project] was awesome! I'd love to stay connected and build our network.

If you have a moment, would you mind writing a quick LinkedIn recommendation? It really helps when I'm talking to new clients.

Happy to return the favor anytime!

Thanks,
[Your Name]

Google Review Request (Local Business)

SMS/Email

Subject: Thanks for visiting [Business Name]!

Hi [Name], it's [Your Name] from [Business].

Thanks for coming in! If you had a great experience, would you mind leaving us a Google review?

👉 [Google Review Link]

It takes 30 seconds and helps locals find us. Really appreciate it!

Reply STOP to opt out.

Case Study Invitation

Email

Subject: Feature you as a success story?

Hi [Name],

You've seen amazing results with [product/service] — [specific result].

I'd love to feature you in a case study to show others what's possible. Here's what's in it for you:

• Free promotion to our audience
• Backlink to your site
• Professional write-up of your success

Interested? I'll send over some questions, we'll have a quick call, and I'll handle the writing.

Let me know!

[Your Name]

Incentivized Review Request

Email

Subject: Get [incentive] for your honest review

Hi [Name],

We'd love to hear what you think about [product]!

Leave an honest review and get [10% off your next order / $10 credit / free shipping]:

👉 [Review Link]

Your feedback helps us improve and helps other customers make better decisions.

Thanks for being awesome!

[Your Name]
[Company]

Post-Webinar/Workshop

Email

Subject: How was the [Workshop Name]?

Hey [Name],

Thanks for joining [Workshop/Webinar]! I hope you got some great insights.

If you found it valuable, would you mind sharing a quick testimonial? Specifically:

• What was your biggest takeaway?
• Would you recommend it to others?

Just reply to this email with your thoughts. I may feature it on the website (with your permission).

Thanks!
[Your Name]

High-Ticket Client Testimonial

Email

Subject: Quick question as we wrap up

Hi [Name],

It's been incredible working together on [project]. The results speak for themselves: [specific outcome].

As we close out, would you be willing to provide a testimonial? I'd love to share your story with future clients who are in the same position you were.

Here's what I'm looking for:
• Where were you before we started?
• What changed after working together?
• What would you tell someone considering hiring me?

No rush — whenever you have 5 minutes. And if you'd prefer a call to make it easier, I'm happy to record it.

Thanks for being an amazing partner on this!

[Your Name]

Agency Client Check-In

Email

Subject: [Time Period] Check-In + Favor

Hi [Name],

It's been [3 months / 6 months] since we started working together, and I wanted to check in.

How are things going? Are you seeing the results we discussed?

If you're happy with our work, I'd love a quick testimonial to show potential clients what's possible. Specifically:

• What were you struggling with before?
• What's improved since we started?
• What would you tell other [industry] businesses?

Thanks for being a great client!

[Your Name]
[Agency]

Course/Program Completion

Email

Subject: You finished! What's next?

Hey [Name],

Congrats on completing [Course Name]! 🎉

I'd love to hear about your experience:

• What was the most valuable lesson?
• What results have you seen so far?
• Who would you recommend this course to?

Your feedback helps future students know what to expect. Plus, I may feature standout testimonials on the sales page (with permission).

Reply with your thoughts or [submit here].

Proud of you!
[Your Name]

Subscription Renewal Request

Email

Subject: Still loving [Product]?

Hi [Name],

You've been with [Product] for [time period] now. That's awesome!

As a longtime customer, your opinion really matters. Would you mind sharing:

• Why do you keep using [Product]?
• What would you tell someone on the fence?

Leave a quick review: [Link]

Thanks for sticking with us!

[Your Name]
[Product] Team

Referral + Testimonial Request

Email

Subject: Know anyone who needs [service]?

Hi [Name],

I'm so glad we got to work together on [project]!

If you know anyone else who could use [service], I'd love an introduction. And if you wouldn't mind, a quick testimonial would be super helpful:

• What was your experience like?
• What results did you get?
• Would you recommend me?

Thanks for being awesome!

[Your Name]

App Store / Product Hunt Review

In-App / Email

Subject: Loving [App]? Leave a review!

Hi [Name],

You've been using [App] for [time period]. If it's been helpful, would you leave a review?

👉 [App Store / Product Hunt Link]

Reviews help us reach more people who need [solution].

Takes 30 seconds. Thanks for your support!

[Your Name]
[Product] Team

B2B Long-Term Client

Email

Subject: Annual check-in + testimonial request

Hi [Name],

Hard to believe it's been [1 year / 2 years] since we started working together.

I'd love to get your feedback on our partnership:

• How has [product/service] impacted your business?
• What value have you seen over the past year?
• Would you recommend us to peers in [industry]?

If you're willing to provide a testimonial, I'll draft something based on your response and send it for approval.

Thanks for being a valued partner!

[Your Name]
[Company]

Coaching Client Milestone

Email

Subject: You hit [milestone]! 🎉

Hey [Name],

Congrats on [specific milestone]! That's huge.

I'd love to celebrate your win by sharing your story (with permission). Would you be open to a testimonial?

Here's what I'm thinking:
• Where were you when we started?
• What's different now?
• What would you tell someone considering coaching?

This could inspire someone who's exactly where you were [time period] ago.

Let me know!

[Your Name]

Event/Conference Attendee

Email

Subject: How was [Event Name]?

Hi [Name],

Thanks for attending [Event]! I hope you got a ton of value.

If you enjoyed it, would you mind leaving a quick testimonial?

• What was your favorite part?
• What did you learn?
• Would you recommend it to others?

Reply to this email or [submit here].

See you next year!

[Your Name]

NPS Follow-Up (Promoters Only)

Email

Subject: Thanks for the 10! One more favor?

Hi [Name],

Thanks for rating us a 10/10! That made our day.

Since you're clearly a fan, would you mind leaving a public review? It helps others discover [Product].

👉 [Review Link]

Seriously appreciate your support!

[Your Name]
[Product] Team

How to Get More Responses

Timing Matters

Ask within 24-48 hours of delivery. Strike while the experience is fresh and excitement is high.

🎯 Make It Specific

Generic "how was it?" gets generic answers. Ask about specific outcomes and results.

🔗 One-Click Easy

Include a direct link. Every extra step kills your response rate by 50%.

📧 Follow Up (Nicely)

People are busy. A friendly reminder 3-5 days later doubles your response rate.

⚠️ Don't Do This

  • × Ask too early (right after purchase, before they've used it)
  • × Make it complicated (forms with 20 fields)
  • × Sound desperate or pushy
  • × Forget to say thank you

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